Beyond security validation and a stronger security posture, the advantages of a cybersecurity strategy are numerous. Although few people consider it, organizations that take a strong cybersecurity stance can benefit from increased customer attraction and retention.
Real-world data would demonstrate that an organization’s security posture is important. Purple teaming is one of the relatively new but highly effective tools for achieving excellent cybersecurity, and its positive impact extends to improved customer perception.
Fortifying security controls
With today’s cyber threat landscape, simply having security controls in place is insufficient. Security validation is an important component of an organization’s security posture. One method of securing active and legacy apps, third-party applications, cloud services, containers, APIs, and microservices is to use a reputable web application firewall.
Boosting customer confidence
Returning to the earlier-mentioned study, it is worth noting how customers regard dependable cybersecurity as an important factor in deciding whether or not to try or patronize a business. Potential buyers are concerned with more than just the quality of the products or services on offer. They are also worried about the safety of their transactions.
Bad security experiences mean bad PR
Furthermore, security breaches and other unfavorable cybersecurity incidents should not be ignored or minimized by customers. They are unlikely to remain silent about their negative experiences with a bad security system of an online store or a company’s website in general.
Indirect but effective
Some may dismiss the points made here as fanciful, but it is undeniable that purple teaming can provide tangible security benefits that matter to consumers. Cybersecurity is no longer a niche industry concerned with averting losses and disrupting business operations. It is now a requirement that almost every organization should consider.
Have concerns about the ways to respond to cybersecurity threats? Schedule a consultation with Cegura Technologies.
