Case Study
Lower Cost of Acquisition Better Sales Conversion & Sales Volume Enhancement
One of our clients had its own captive contact center abroad and multiple outsourced programs at various contact centers and was running a telecom-based sales process. We were handling an outsourced piece of the same and post running the process for two months we were able to commit to the client the following value proposition.
- Same performance levels at a lesser cost which they were running at.
- Better sales conversion and customer retain a percentage
- Better sales quality and all at a lesser cost of acquisition.
Presented below is the comparison metrics of captive VS OURS
Captive | April | May | June |
Sales | 1000 | 1200 | 1250 |
Revenue | $50,000 | $60,000 | $62,500 |
Salary | $40,000 | $40,000 | $40,000 |
Heads | 25 | 25 | 25 |
COA | 80% | 67% | 64% |
Conversion% | 50% | 52% | 55% |
| CEGURA | April | May | June |
| Sales | 500 | 600 | 750 |
| Revenue | $25,000 | $30,000 | $37,500 |
| Salary | $9,600 | $9,600 | $9,600 |
| Heads | 12 | 12 | 12 |
| COA | 38% | 32% | 26% |
| Conversion% | 50% | 55% | 60% |
Our Key Offerings and Changes Were
- Better sales-trained associates at a lesser cost.
- Scalability of manpower at the same cost with lesser turnaround time.
- Post Sales welcome calls to the contact to improve conversion percentages and not extra cost for the same.
- With proper roster 7 days of work schedule introduction as and when needed.
- Bad weather absenteeism is avoided because of better and effective rosters.
